Why are there so few widely available 100% grassfed American beef snack sticks? I thought everyone was clamoring for better meats, snacks and food in general. When searching for grassfed beef snack sticks or jerky, the same few players come up. Even these jerky and stick purveyors are small compared to the garbage you see in 10,000 convenience stores and other outlets across the country. Yes, you can find a small guy at your local farmers market selling a stick that, frankly, looks terrible. But few are trying to live up to the marketing standards of the big boys. It’s time we do and Local Pastures is doing just that with its BLAISTIX brand of 100% grassfed American beef snack sticks.
Ironically, this adds little to the overall cost of making a high quality beef snack stick. Marketing is dwarfed by the cost of the grassfed beef itself and the cost of making, packaging and labeling the stick. These 2 costs are what keep so many from even trying to get their product on the market in any meaningful way. I guess that’s good for Local Pastures and BLAISTIX and the few other players out there. (2 of those players have their sticks made in the same facility as BLAISTIX are made. However, all three have very different recipes and finishes to their sticks.)
Without mentioning them, I support the effort of my meaningful competition. As they say, competition is good. More wouldn’t hurt, but there is a limit. Local Pastures and my fellow ‘real’ competitors, though, really shouldn’t be marginalized in the marketplace by garbage products. These are so inferior in quality to ours that there should be different generic names to distinguish the good from the bad. I haven’t figured out what that word should be. Right now I use ’100% grassfed American Beef snack sticks’ but boy is that wordy.
One day we’ll be able to re-classify our product the way caviar is distinguished from salmon roe or champagne is distinguished from sparkling wine. Until then, however, read the fine print and remember, you usually get what you pay for. If the price sounds too good to be true, it probably is.